About | AI Prompting Masterclass

Michael Hannon

Co-Founder & CEO

With over 25 years in digital advertising technology, I've built and scaled companies, led enterprise sales, and navigated every major shift in the industry - from the rise of programmatic to the mobile revolution to today's AI transformation.

As Co-Founder and Chief Revenue Officer at NoBid, I work daily with publishers, advertisers, and technology partners. I've seen firsthand how AI is reshaping business operations, and I've spent thousands of hours mastering the tools that are defining this new era.

LinkedIn NoBid

Connor Hannon

Co-Founder & CFO

With a background in accounting and finance, Connor has always been focused on the numbers that drive business success. But it was his discovery of AI tools that transformed how he approaches financial analysis, forecasting, and strategic planning.

What started as curiosity about automating spreadsheet tasks evolved into a passion for leveraging AI across every aspect of business operations. As CFO of AI Prompting Masterclass, he has experienced firsthand how mastering these tools can accelerate a career and open doors to entrepreneurial opportunities that didn't exist before.

The Origin

Why This Course Exists

When AI tools became genuinely useful for business, most executives did the same thing: they experimented. Some results were impressive. Most were disappointing. The gap between what AI could theoretically do and what users were actually getting felt enormous.

That frustration led to deep research - studying the science, testing thousands of prompts, documenting what worked and what didn't. The result was a set of frameworks that consistently produced better results across teams, clients, and industries.

"The difference between a mediocre prompt and an expert prompt isn't cleverness - it's structure, specificity, and understanding how these systems actually process language."

This course was built to fill a gap in the market. Every existing resource was either too basic (aimed at people who'd never used ChatGPT) or too technical (aimed at ML engineers). Nothing existed for business leaders who wanted to master AI as a strategic tool.

AI Prompting Masterclass fills that gap - practical, sophisticated training built for professionals who measure success in business outcomes, not academic metrics.

Background

Where This Expertise Comes From

25+ years of building, scaling, and leading in digital advertising technology.

Enterprise Leadership

Our team has led revenue strategy, sales teams, and client relationships at the highest levels. We understand what executives need because we are executives.

Technology Foundation

Co-founding technology companies provides deep insight into how these systems work - not just how to use them, but why they behave the way they do.

Ad Tech Specialization

Deep expertise in programmatic advertising, publisher monetization, and the data-driven decision-making that defines modern digital media.

Practical Application

Every technique in this course has been tested in real business contexts - strategy sessions, client presentations, competitive analysis, content creation.

Philosophy

How This Course Is Different

Principles over tricks. Frameworks over templates. Understanding over memorization.

Principles First

You'll learn why techniques work, not just how to copy them. This means you can adapt to any AI system, any update, any new tool that emerges.

Business Context

Every example, every exercise, every framework is grounded in real business applications. No toy problems or academic exercises.

Progressive Depth

The curriculum builds systematically. Each module adds capability on top of the last, creating compound skill development.

Respect for Your Time

No filler, no fluff, no padding. Every minute of content is designed to deliver value. Your time is too valuable for anything less.

The Team Behind the Method