Built by operators.
Two co-founders. One running revenue at a working ad-tech company, the other running the financial side. Both using AI every day to do real work, with real consequences.
Co-Founder & CEO.
Michael has spent the last twenty-five years building digital advertising technology and revenue platforms for publishers. He is the co-founder and CRO of NoBid, an independent ad exchange that processes billions of impressions monthly.
He started teaching prompting because the operators around him kept asking the same question: how do you actually use this stuff for real work? The answers, refined over hundreds of hours of internal training, became this masterclass.
Co-Founder & CFO.
Connor's background is in accounting and finance, the disciplines that live or die by the numbers. What started as curiosity about automating spreadsheet tasks turned into a deeper conviction: AI changes how financial analysis, forecasting, and strategic planning actually get done.
As CFO, he has seen firsthand how mastering these tools accelerates a career and opens doors to entrepreneurial opportunities that didn't exist before. The masterclass exists in part because he kept hearing the same question from finance peers: "How do I actually start using this in my work?"
Why this masterclass exists.
Most prompting courses are taught by people who teach prompting. This one is built by people who run a real business and use these prompts to do it. The frameworks have been pressure-tested against actual deliverables, actual deadlines, and actual stakes.
Operator-tested.
Every framework in the curriculum is in active use inside our own businesses. If it doesn't work in production, it doesn't make the masterclass.
Built to compound.
Prompts are libraries. Libraries are leverage. The curriculum is structured so the work you put in keeps paying you back, year after year.
No fluff.
Every minute of the curriculum exists because cutting it would make a graduate worse at their job. Theory only earns its place when it directly improves the output.
Learn from operators.
Enroll today and you'll be working through real frameworks within the hour.
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